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Apple just released their latest addition to their roster of technological innovations last June 2007. The Apple iPhone joined the ranks of the iMac and the iPod as one of the most innovative gadgets to be released by Apple. The iPhone price range is from US $499 to US $599. The factor that warrants the iPhone price difference is the capacity of the phone's memory. $499 is the iPhone price for the 4 gigabyte model while the 8 Gigabyte model is around $599.

Is the iPhone Price Justified?

There are many techies out there who lined up outside stores the night before the iPhone's release. These guys wanted to be among the first ones to get their hands on an iPhone. Some of the people were caught up in the hype of the advertising campaigns launched over Apple to promote their latest innovation and invested $499 to $599 on a gadget that has cellular phone features integrated into a multi - media gizmo.

The iPhone price isn't so bad considering this you got a cellular phone that doubles as a multimedia device for the low price of $499. It is the multimedia features that make the iPhone price high and compared to other cellular phones. Other cellular phone manufacturers have launched mobile phones that can be loaded with songs and videos to suit the preference of the user. The large difference between other phones and the iPhone is the capacity of the memory. The iPhone price is also justifiable considering that you get a gadget capable of being a mobile phone, a multimedia device and a web capable gadget at the same time.

Other justifications to the iPhone price are that it also has a 2 mega pixel camera and can shoot very good digital still pics with it. Although, other mobile phones feature a camera capable of shooting videos with DVD like quality, the iPhone's other features outshine them.

It all boils down to the preference of the user when it comes to justify the iPhone price. Satisfied users of the iPhone are happy that they've safety measure out a maximum of $599 for this innovative gadget. On the other hand those that are not as satisfied with the iPhone will always state that they paid too much for something that other mobile phones can do better. Those this feel subject matter with their iPhones yet think that something is lacking will just have to be satisfied with the software updates and other add - ins by Apple.

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Although the dimensions of the new iPod video are smaller, the display thinner, the screen dimensions are bigger and the image quality is better. These advantages are not the only ones as the new iPod video keeps more surprises regarding the image and the screen display.
The large color screen and reduced dimensions of the video and audio device is the attractive point of the new iPod video. This aspect makes possible the explicit reading of the menu, of the options and possibilities as it has a bright, sharp text.

The screen quality of the new iPod video may be compared to the screen quality of any TV set and it may even become the winner of such a contest. Both the design of the new iPod and the video features are very well thought out and the most important aspect is that the resolution is up to 320x240. The resolution quality is comparable to the quality of VHS video tape, being less than half that of a DVD. That is why the sunny weather, the too bright rooms are not a problem for watching the videos on the iPod video. These obstacles are great enemies of the previous handheld video devices of reduced dimensions and these do not matter anymore, especially when it is the case of the new iPod video.

The possibility of watching the favorite music video and Disney or Pixar video, the TV shows of films on the road, away from home was a matter of dreams not long time ago. And this dream is possible now due to the next step in video technology.

Besides, the new iPod video has also some amazing options with the photo album because of great quality of the images. You may also rate your photos or create slideshows with your favorite ones so that your past empty moments may be filled with great memories. This fact is also due to the eliminated common obstacles (sunshine, bright indoors or outdoors) of watching videos on other different mini video devices. Another important aspect concerning the options of the iPod video is that it provides full-size thumbnails for photos.

Besides, the new iPod video can import digital photos directly from any type of camera or card reader. During this transfer, the thumbnails of the imported images are showed on the screen of the iPod. After the mentioned transfer, you may browse the imported pictures. Unfortunately, you cannot display the transferred pictures on the TV set.

The video image of the new iPod video is surprisingly clear, bright and sharp taking into account the size of the screen. Excellent music and video on the same handheld device is more than joyful news, having great advantages and well thought features.

Although the battery longevity for watching the videos are only of 2 hours, the new video device has a great success and may be of great need for those who are very busy. This solution is ideal for spending the time on the train, bus or airplane, maybe waiting for them or simply having a break at the office. In the end, the new iPod video is a great music player with some features for playing video a little bit so that the time would pass more quickly.

The combination of excellent image and sound is a very good achievement and a tempting offer for lovers of pocket devices to be in touch with music and other aspects of the contemporary life. These aspects of the new iPod video are especially preferred by the teenagers with their crazy lifestyle. Nevertheless, some adults may also like the high quality of the image, the options for the photo album and the slideshow. These aspects make the images, favorite videos and photos being easy to share with other people.

The best combination of high quality image and high quality sound is to be found in the new iPod video. Still, the novelty is represented by the video features on a handheld device that represent a step in the video technology.

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The sales of the new iPod video are surprisingly good, taking into account the fact that no research has been made for the customer market and their needs or stipulations.

A possible disadvantage for the sales might be the fact that the negative advertising has been made. This negative advertising concerns the vulnerability of the screens, the easy scratching surfaces and other several features. However, the sales are up due to the great success among the teenagers, among very busy people who travel a lot.

Some researches show that instead of the iPod video success and publicity the Amazon on the web store the most popular iPod is the nano model. However, the sales are ahead expectations and in the case of other stores are outselling the popular iPod nano. These high sales might be due to the high storage capacity, video features and reasonable prices. From this point of view, a selection of users might be made, as the nano edition iPod attracts more MP3 users. Therefore, a new trend and a new profile of user appeared taking into account the high sales for the new video iPod.

Another aspect of the great sales concerns the fact the new iPod video isn't a competitor for the Television industry, but more a complementary device. Even though the rating of some TV shows or films might lower, the iPod video may also contribute to the fame extend of some TV shows or films. The sales may be also triggered by the trendy urban lifestyle and capacity of influencing the preferences and needs of the others. The fact that the episodes of the Television series such is the case of "Lost" or "Desperate Housewives" may have contributed to the great success and great sales of the new edition of the iPod.

Other sales were going up as they developed from the new edition of the iPod and this is the case of the iTunes Music Store. In this type of store you may purchase episodes of the famous TV series, music videos and photos. The parallel development of two complementary services - the handheld video device and the special store for it - is a great achievement. Besides, the iPod is the best selling music online store and it will probably be the best music video on the internet store. The sales may also rise due to the new available TV series or TV shows of the famous TV Channels.

Taking into account the fact that the iPod is the ideal seller in the United States, being the most successful music player, it was easy to predict high sales for the new edition, even it is a video iPod. The prices were lower as the lower-cost players were introduced on the market in the last years, but the nano edition has increased the prices. With the new iPod video the price has been pushed beyond the average selling price.

That's why the sales of 100 iPods every minute might seem not surprising at all and sales of 14 millions in the first quarter of the fiscal year 2006 are considered not bad at all for such a company. The sales for the iPod video may also rise together with the spreading worldwide of the popularity of this edition of iPod.

However, the iPod video doubles the Apple's sales. The sales were made skyrocket due to the great success of the new iPod video outselling in some cases other types or editions of iPods. Nevertheless, the maximized sales are due to the new video features, longer battery life, more options and more memory space enough for a lot of music, music videos, TV shows and episodes, and even lots of photos for the photo album. These features and improvements make the new iPod video so popular and fashionable. These aspects and others (games, possibility of checking the e-mail, possibility of finding out the time in other cities and other useful features) suit very well the contemporary lifestyle.

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The iPod video is known as the last generation of iPods, which surprised the market and the sales since its appearance. Basically, this new device is able to play videos. If this seems like fun, the technical part might need some guidance.

Firstly, you should know that both the PSP and iPod can play H.264 / MPEG-4 encoded videos with AAC audio tracks. Due to this fact, the resolution is rather limited, together with the limitation of the bit rates that you can use on the device. For the new iPod video, this limits means (for the H.264 video) up to up to 768 Kbps, 320 x 240 and 30 frames per second. For the MPEG-4 video, the limits are up to 2.5 mbps, 480 x 480 and the same 30 frames per second. Even more, the AAC audio bit rate is around 160 Kbps. After establishing these limits, the next step is to establish the source of the video, which can be either from a DVD or a video of the computer.

In other terms, the company Apple claims, in a purely informative ad which is posted on the official website, that the new iPod, as they call the new iPod video, can store 15, 000 songs, 25, 000 photos and not less than 150 hours of video.

If wanting to get a video from a DVD, then the first thing you should do is to insert the DVD in the device. After this, you should open (in case it doesn't immediately open by itself) the DVD, using file and open DVD from the menu. Check the options in the DVD menu, to set up everything as you like, meaning language, subtitles or chapters. Start playing the movie, using the DVD menu to navigate. When the motion picture begins, you should press the record button and select the folder in which you want to store the recorded files. When you want to end the recording, simply click the stop button and if the recording goes well, there will be a screen confirmation that you've converted your file successfully.

If you wish to convert a video from your personal to your iPod video, then the first thing that you should do is go to the menu file and click open video file. After this, your video is supposed to start to play, the perfect moment to adjust the video as you like. Also, you can set the perfect moment to start the recording, using the bottom playback controls. When you decided this, click the button record and feel free to halt it at any time. After recording, just like in the case of importing videos from a DVD device, there will be a message on the screen saying that everything went on successfully.

If respecting these basic rules, the videos and movies will be stored carefully in your iPod and you'll be free to watch them, at any time. Still, be aware of the fact that the iPod offers limited space and resolution, which means that you should be picky when deciding what to keep and what to delete. The new iPod video is a challenging and innovative product that combines music with images, offering, for the first time, the possibility of playing video on such a small digital device.

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IPod video was a surprising new device at its appearance, due to the new and exiting quality that it could offer: playing videos. Besides this, the iPods have known, since their appearance on the market, a constant evolution, which lead to the fact that the public and the potential customers had more and more expectations regarding this product. With a new offer and design, the new product iPod video had a series of new ads, some authentic and some suspicious, because of their fake or less real aspect.

Due to the fact that the product wasn't yet in stores and people didn't anticipate such a product to appear, there were a number of teasing and controversial ads (regarding their authenticity) which appeared and circled on the Internet. By bringing a new and relevant feature to the device, such as the video feature, the potential customers were surprised by the evolution of the product and so, the ads purpose was established. One of these ads represents the iPod video in an unreal shape (meaning that the authentic iPod has other optical features and another design). The ad was very short, as it lasted only 15 seconds. The video begins with presenting some corners of the new device, which are revealed in a computerized manner.

This one side of the device turns and the other one presents a screen which played the most current music video belonging to the band Black-Eyed Peas (Pump it). The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving. Suddenly, the slogan Introducing the new hand held movie theatre appeared and shortly after, the phrase new hand held motion picture theatre was cut out and the new phrase new iPod appeared on the screen, resulting Introducing the new iPod.

The controversy around this ad is focused on the fact that the actual iPod video doesn't have the same characteristics as the one in the ad: the actual device looks very similar to the 1st to 4th generation of iPods, meaning the screen is over the buttons, but the one revealed in the ad presented a very massive screen, which finished one side of the device.

Still, there are lots of ads of the new iPod video which are, for sure, authentic. The main idea of these is the fact that music can be seen, as well, besides just being heard. This is why the Apple company opted for integrating famous artists in the ads for their product: one of the ads featured U2's Original of the Species from the Vertigo - Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. The ads featuring these artist were much longer than the usual ones and they basically played famous songs, but not together with their videos; instead, the producers opted for some more authentic images illustrating performances of these artists, which would look natural and more spontaneous. The ads for this new product were focused on the video playing capabilities of the device and the producers wanted, at the same time, to symbolize the new range of possibilities that the new model of iPpod had to offer.

The main idea of the ads was clear, even though these 3 ads had very different targets. Based on the fact that the clients of the new device come from different backgrounds and are of different ages, the producers and the marketers managed to pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music, Wynton Marsalis is representative for adults who like classical and jazz music and U2 is somewhere in between the other 2 opposite styles.

In parallel, the ads with the dancing silhouettes continued with more specified backgrounds, which were representing the video options. The iPod's video ads show that the product has definitely evolved, has a more mature image and optimized new features.

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The newest member of the iPod family is found everywhere nowadays. As people get to understand more and more the usage of this new device, the Apple Company gains more customers. Till now, the sales indicate the fact that the iPod video is one of the best sellers from the series which began back in 2001.

Some of the most important accessories that the new iPod video provides are the universal clock, the contact book and the various games. From the last model in 2004, the iPod video brought a new feature regarding the pic storage. Now, the iPod provides full size thumbnails for these pictures and, even more, they can be organized as preferred, in slide shows.

The dimensions of the newest iPod are bigger than the ones belonging to the last model. This is due to the fact that the new iPod is destined, besides others, for watching music videos or even full length movies, so the iPod presents a bigger color screen (the screen size was modified to 2.5

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The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most current iPod video advertising campaigns.

The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations. The wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. Massive banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, with only intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and the represented images were dynamic. The Television ads were concentrated upon the idea of music, dancing and mobility and the text of these was just limited to the slogan of the product and of the Apple brand (Think clear).

In 2003, the new advertising campaign that Apple introduced was due to the conjunction with the launch of the iTunes music store. The campaign concentrated mostly on the interpretation of popular songs by different persons wearing iPods. This campaign was a large hit, due to the fact that it was based on famous pop, rock and hip hop songs, belonging to artists such as Eminem or Pink.

Later that year, in October 2003, iPod released a new series of ads, based on the silhouette campaign, which was the base for most of the print ads, like banners, billboards and wraps, even from the appearance of the first generation of iPods: the images basically showed black silhouettes of people dancing while wearing iPods. This new campaign was realized based on the same intense colors and dynamic images like the first campaign. Even more, the success of the campaign was owed to the popularity of the performed music, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie-Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Night, N*E*R*D's Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out or Daft Punk's Technologic.

With the release of the new iPod video, the image of the product and its promotion began to change. The slogan of the new product was One more thing..., meaning the new and expected video feature, which was a large plus comparing with the latest model of 2005. The ads for this new product were focused on the video playing capabilities of the device. Actually, the ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Based on the same idea, there were 2 more videos which featured Eminem and Wynton Marsalis. Still, at the same time, the ad which was presenting the dancing silhouettes continued, but it was modified into something more representative for the new video device: the backgrounds were not simple vivid colors anymore, they were textured and had various patterns, symbolizing the evolution concerning the image and the video properties of the new model of iPod. The 2 variants of the videos featuring the 2 popular artists ranged from an orange urban theme of the hip hop music to a cool blue one of the jazz look.

The latest iPod ad, released in March 2006 is not based on the silhouette style anymore; instead, the producers opted for a video showing various CD covers, integrating in an iPod nano, under the same older slogan A thousand songs, in your pocket.

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Apple, the company that began the computing revolution, has become a force in the technology race. After all, we are talking about the company that innovated the iPod.

However, despite their leading role in the technology world, Apple has failed to prove their dominance in the mobile phone industry. Until now, Apple's cell phone is quickly becoming restricted of the hippest and most coveted modern devices available.

Apple's Cell Phone Is The Talk Of The Town

Steve Jobs' announcement at the January 2007 MacWorld conference that an Apple cell phone, better known as an iPhone, was in the process of being developed inspired excitement and anticipation throughout the world. The idea of a device that can double as a cell phone and an iPod was impressive.

Before the release of Apple's cell phone, there was a lot of press and media hype surrounding the functions, capabilities, and price of the iPhone. By the day the gadget was actually released on June 29, 2007, consumers were lining up to purchase their own Apple cell phone.

The Phone Is Pretty And Functional

The device, which is about the size of an iPod nano, comes in three colors thus far: black, white, and platinum. More colors and visual options could be in the gadget's future.

The Apple cell phone can do much more than simply play music and compose phone calls. With an iPhone, the user can text message, take pictures, surf the Internet, watch movies and videos, send and receive mail, and store iTunes. Some wonder how such a small device can do so much, and others simply appreciate the technology they have right at their fingertips.

Paying The Price

The Apple cell phone doesn't come cheap, the hand held device costs $500 - $600, depending on the quantity of memory you choose to purchase. Many think that the iPhone is worth this price, while other consumers select to wait for Apple to work out the cell phone's glitches before purchasing it.

Where To Buy It

After its release on June 29, the Apple cell phone will only be available through Apple stores and AT&T in the United States. However, the iPhone will be available for purchase in other countries beginning in late 2007.

Just Good Business

It was only a matter of time before Apple introduced a cell phone to the world. With a loyal fan base and nothing to lose, creating the iPhone has proven to be a good business decision.

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