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Without a doubt it is really simple to get engulfed in all the iPhone mania that is grabbing every customer who is in a tearing hurry to be the first to own an iPhone; though one should exercise caution in this regard. While having a new gadget is sure to be fun and high on everyone's wish list, there is still need for exercising caution and a good course of action is to first find out good it is to function and wait till any problems with it have been sorted out.

So, before you join the multitudes that have formed long lines to buy an iPhone and who are the bulk of people besotted with iPhone mania, there's a good reason to exercise caution and restrain, and let those who completely must own an iPhone regardless of any other consideration be the ones standing in the long lines and be sure to wait for feedback before jumping in yourself, which would prove to be a wise decision indeed.

Apple Is Anticipating To Double Its Sales

Possibly, having already thought ahead to the iPhone mania that was bound to turn into a tidal wave of popularity, Apple's Steve Jobs might have deliberately positioned this advanced device in the expectation that it would hopefully conclusion in the doubling of sales of iPhones in the forthcoming years based on worldwide cell phone thirst. So, those who wish to be the fortunate ones who will be able to get one of these pieces on the opening instance itself may surely expect to come with their sleeping bags and spend a night out on the streets to be the first to cash in on the iPhone mania this is sweeping all in its wake.

Another reason for the swelling of iPhone mania is that the product is only going to be available from about two hundred Apple stores, its website and another without thousand eight hundred AT&T stores all across the country. And, given that these stores are going to be doing business for about ten hours, there's bound to be further iPhone mania with fans even going to the extent of camping out many days before right outside these outlets so as not to miss the opportunity.

According to Steven Jobs, the iPhone mania should result in about ten million iPhone sales in just about eighteen months which should bring since five billion dollars from retail sales, and according to expectations the iPhones will have been sold out in the very first few weeks itself. Even the five hundred dollar starting price of the iPhone is not going to dampen the iPhone mania and since this product was introduced early in that year, the ooh's and aahs have not subsided and iPhone mania is continuing to remain strong anyway.

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Different accessories are compatible with iPod video, fact that increases the importance and great success of the new video device. There are cases for all tastes, requirements and preferences. You might not worry about the age or special preferences of the persons you may bring as a gift the iPod and the case for it.

Other accessories are the chargers, the earphones, headphones of different models. There is also a speaker especially created for the new iPod video. You may also find different types of skins, sticker decals, carrying cases, pouches, remote control, iPlug 3.5 splitter, backpack w/ speakers and, of course, various connection cables and adapter very useful for the new iPod video.

There are also different available adapters - iPod video cassette adapter for 3.5 mm devices, iPod video 3.5 mm to RCA audio cable adapter, iPod video vehicle charger cigarette lighter adapter for Apple iPod, iPod video USB black car charger cigarette lighter adapter, iPod video USB travel/home charger adapter, iPod video automobile charger adapter, iPod video wall-car charger 12V-AC adapter. You may also find different transmitters for the iPod video and this is the case of the iPod video tune-free audio FM transmitter and the iPod video WALL-II audio FM transmitter.

Various cables are also of great use and are needed while having the iPod video - iPod video firewire 1394 data dync dable for Apple iPod & iPod mini, iPod video retractable USB 2.0 data sync cable for Apple iPod, iPod video USB 2.0 extension cable, iPod video USB 2.0 data sync cable for Apple iPod. You may also need iPod video USB data transfer key fob, extended battery pack w/ carrying case for the iPod video, walet carrying cases, metal cases of different colors, protector shields of various colors.

There are also some other useful accessories for the new iPod video and you might choose from different types of cases - Kroo G5 belt clip leather cases, Kroo Melrose belt clip carrying cases, iPod video Optimum Armband carrying cases.

You might also purchase an iPod video Cellet universal PDA holder and a special holder for the iPod especially designed for the car. Other accessories are also useful and have an interesting design - iPod video Cellet Rhinestones 100, iPod Cellet Rhinestones assorted.

Some other accessories point out the new generation style technology - iPod video creative CB2530 bluetooth digital wireless headphones, iPod video Naztech boom station N20 speaker and docking station, iPod video fold-up amplified portable speakers for MP3 and music players. Other accessories are iPod video desktop dock cradle, iPod video idock desktop dock cradle for Apple iPod w/ USB and FireWire.

All these accessories denote the fact that a easy portable audio device is of a great importance taking into account all different designs for the carrying cases and skins. The iPod video has many accessories, some of them are designed for suiting the lifestyle, the preferences and the tastes of the customers. Others are needed for transferring the information, for adapting or other useful activities in the technologic domain.

Another important aspect to mention is the fact that all the accessories are especially designed for the thinner models of the iPod video with a larger screen and smaller dimensions. The cases, skins and sticker decals have the role of pointing out the beauty, simplicity or vivid colors. On the other hand, they've a protective role and a decorative one, pointing out the personality, the lifestyle of the user. These aspects are extremely important for the younger users of the iPod video - the teenagers.

The other accessories are more or less needed taking into account how much into the fever of the iPods the user is and how much he uses all the other activities related with the iPod video. Anyway, in a world in continuous movement, almost all the accessories and special devices might be of great need for a modern person with a modern lifestyle.

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Although the dimensions of the new iPod video are smaller, the display thinner, the screen dimensions are bigger and the image quality is better. These advantages are not the only ones as the new iPod video keeps more surprises regarding the image and the screen display.
The large color screen and reduced dimensions of the video and audio device is the attractive point of the new iPod video. This aspect makes possible the explicit reading of the menu, of the options and possibilities as it has a bright, sharp text.

The screen quality of the new iPod video may be compared to the screen quality of any TV set and it may even become the winner of such a contest. Both the design of the new iPod and the video features are very well thought out and the most important aspect is that the resolution is up to 320x240. The resolution quality is comparable to the quality of VHS video tape, being less than half that of a DVD. That is why the sunny weather, the too bright rooms are not a problem for watching the videos on the iPod video. These obstacles are great enemies of the previous handheld video devices of reduced dimensions and these do not matter anymore, especially when it is the case of the new iPod video.

The possibility of watching the favorite music video and Disney or Pixar video, the TV shows of films on the road, away from home was a matter of dreams not long time ago. And this dream is possible now due to the next step in video technology.

Besides, the new iPod video has also some amazing options with the photo album because of great quality of the images. You may also rate your photos or create slideshows with your favorite ones so that your past empty moments may be filled with great memories. This fact is also due to the eliminated common obstacles (sunshine, bright indoors or outdoors) of watching videos on other different mini video devices. Another important aspect concerning the options of the iPod video is that it provides full-size thumbnails for photos.

Besides, the new iPod video can import digital photos directly from any type of camera or card reader. During this transfer, the thumbnails of the imported images are showed on the screen of the iPod. After the mentioned transfer, you may browse the imported pictures. Unfortunately, you cannot display the transferred pictures on the TV set.

The video image of the new iPod video is surprisingly clear, bright and sharp taking into account the size of the screen. Excellent music and video on the same handheld device is more than joyful news, having great advantages and well thought features.

Although the battery longevity for watching the videos are only of 2 hours, the new video device has a great success and may be of great need for those who are very busy. This solution is ideal for spending the time on the train, bus or airplane, maybe waiting for them or simply having a break at the office. In the end, the new iPod video is a great music player with some features for playing video a little bit so that the time would pass more quickly.

The combination of excellent image and sound is a very good achievement and a tempting offer for lovers of pocket devices to be in touch with music and other aspects of the contemporary life. These aspects of the new iPod video are especially preferred by the teenagers with their crazy lifestyle. Nevertheless, some adults may also like the high quality of the image, the options for the photo album and the slideshow. These aspects make the images, favorite videos and photos being easy to share with other people.

The best combination of high quality image and high quality sound is to be found in the new iPod video. Still, the novelty is represented by the video features on a handheld device that represent a step in the video technology.

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The sales of the new iPod video are surprisingly good, taking into account the fact that no research has been made for the customer market and their needs or stipulations.

A possible disadvantage for the sales might be the fact that the negative advertising has been made. This negative advertising concerns the vulnerability of the screens, the easy scratching surfaces and other several features. However, the sales are up due to the great success among the teenagers, among very busy people who travel a lot.

Some researches show that instead of the iPod video success and publicity the Amazon on the web store the most popular iPod is the nano model. However, the sales are ahead expectations and in the case of other stores are outselling the popular iPod nano. These high sales might be due to the high storage capacity, video features and reasonable prices. From this point of view, a selection of users might be made, as the nano edition iPod attracts more MP3 users. Therefore, a new trend and a new profile of user appeared taking into account the high sales for the new video iPod.

Another aspect of the great sales concerns the fact the new iPod video isn't a competitor for the Television industry, but more a complementary device. Even though the rating of some TV shows or films might lower, the iPod video may also contribute to the fame extend of some TV shows or films. The sales may be also triggered by the trendy urban lifestyle and capacity of influencing the preferences and needs of the others. The fact that the episodes of the Television series such is the case of "Lost" or "Desperate Housewives" may have contributed to the great success and great sales of the new edition of the iPod.

Other sales were going up as they developed from the new edition of the iPod and this is the case of the iTunes Music Store. In this type of store you may purchase episodes of the famous TV series, music videos and photos. The parallel development of two complementary services - the handheld video device and the special store for it - is a great achievement. Besides, the iPod is the best selling music online store and it will probably be the best music video on the internet store. The sales may also rise due to the new available TV series or TV shows of the famous TV Channels.

Taking into account the fact that the iPod is the ideal seller in the United States, being the most successful music player, it was easy to predict high sales for the new edition, even it is a video iPod. The prices were lower as the lower-cost players were introduced on the market in the last years, but the nano edition has increased the prices. With the new iPod video the price has been pushed beyond the average selling price.

That's why the sales of 100 iPods every minute might seem not surprising at all and sales of 14 millions in the first quarter of the fiscal year 2006 are considered not bad at all for such a company. The sales for the iPod video may also rise together with the spreading worldwide of the popularity of this edition of iPod.

However, the iPod video doubles the Apple's sales. The sales were made skyrocket due to the great success of the new iPod video outselling in some cases other types or editions of iPods. Nevertheless, the maximized sales are due to the new video features, longer battery life, more options and more memory space enough for a lot of music, music videos, TV shows and episodes, and even lots of photos for the photo album. These features and improvements make the new iPod video so popular and fashionable. These aspects and others (games, possibility of checking the e-mail, possibility of finding out the time in other cities and other useful features) suit very well the contemporary lifestyle.

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Every new release of a product gets the interest of a particular type of people. While men seem more interested in technology and women in beauty products, while teens are fond of games and music and adults more of books, the marketers precisely know, before launching a new product, the main target of their new item. For example, the iPod video is one of the new releases which defiantly have a specific type of buyers.

The target buyers of this new device are, for sure, young people and adults which are trying to purchase a great present for their kids. In this example, the critics state that in many cases, the adults don't know the features of the new device well and all the things that it can be used for. So, one of the most important worries that parents should have is the fact that some children might use the iPod to directly download (as this new iPod video grants to do so) some materials from sites destined to adults only. More precisely, the target customers of the iPod video are somewhere between the ages of 16 and 30, but there are various categories which don't fit in this group, too. Among these, there are the people above 30 years which want to remain modern and keep focused on the new releases in the technology department. Even more, there are various customers which own an iPod from the 1st, 2nd, 3rd or 4th generation and simply want to upgrade their item and to be able to watch clips and movies on the device, as well.

On the other hand, the sales so far clearly indicate the fact that the new iPod video is bought more by men then by women. In many cases, the iPod is purchased in order to be offered as a gift for various occasions, as it is consistent, original and useful.

Due to the fact that the new iPod video represents quite and investment, there are rare cases in which teens might purchase one of these with their own money. Still, parents seem disposed to pay the necessary amount of money in order to see their kids happy. The sales of the iPod video showed the fact that the device sells best before Christmas and before the summer holiday. Due to the fact that the usage of the new iPod video is one of the most pleasant ways to spend the time, (as it offers both video and audio possibilities), the iPod is intensely used while people are on vacation.

The new iPod video has a lot of fans so far and even more people are interested in the new features that the iPod can provide, thinking of purchasing the item themselves. So far, the sales say that the number of the buyers is increasing and the people become more and more receptive to the device and its capacities. At the same time, people adapt fast to the new technology, so they anticipate even more from the next iPod of the Apple Company. Due to this, the team of engineers already works on the next and more optimized iPod, which will bring, besides many new features and accessories, an innovative new capacity, which will surprise the market.

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The iPod video is known as the last generation of iPods, which surprised the market and the sales since its appearance. Basically, this new device is able to play videos. If this seems like fun, the technical part might need some guidance.

Firstly, you should know that both the PSP and iPod can play H.264 / MPEG-4 encoded videos with AAC audio tracks. Due to this fact, the resolution is rather limited, together with the limitation of the bit rates that you can use on the device. For the new iPod video, this limits means (for the H.264 video) up to up to 768 Kbps, 320 x 240 and 30 frames per second. For the MPEG-4 video, the limits are up to 2.5 mbps, 480 x 480 and the same 30 frames per second. Even more, the AAC audio bit rate is around 160 Kbps. After establishing these limits, the next step is to establish the source of the video, which can be either from a DVD or a video of the computer.

In other terms, the company Apple claims, in a purely informative ad which is posted on the official website, that the new iPod, as they call the new iPod video, can store 15, 000 songs, 25, 000 photos and not less than 150 hours of video.

If wanting to get a video from a DVD, then the first thing you should do is to insert the DVD in the device. After this, you should open (in case it doesn't immediately open by itself) the DVD, using file and open DVD from the menu. Check the options in the DVD menu, to set up everything as you like, meaning language, subtitles or chapters. Start playing the movie, using the DVD menu to navigate. When the motion picture begins, you should press the record button and select the folder in which you want to store the recorded files. When you want to end the recording, simply click the stop button and if the recording goes well, there will be a screen confirmation that you've converted your file successfully.

If you wish to convert a video from your personal to your iPod video, then the first thing that you should do is go to the menu file and click open video file. After this, your video is supposed to start to play, the perfect moment to adjust the video as you like. Also, you can set the perfect moment to start the recording, using the bottom playback controls. When you decided this, click the button record and feel free to halt it at any time. After recording, just like in the case of importing videos from a DVD device, there will be a message on the screen saying that everything went on successfully.

If respecting these basic rules, the videos and movies will be stored carefully in your iPod and you'll be free to watch them, at any time. Still, be aware of the fact that the iPod offers limited space and resolution, which means that you should be picky when deciding what to keep and what to delete. The new iPod video is a challenging and innovative product that combines music with images, offering, for the first time, the possibility of playing video on such a small digital device.

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IPod video was a surprising new device at its appearance, due to the new and exiting quality that it could offer: playing videos. Besides this, the iPods have known, since their appearance on the market, a constant evolution, which lead to the fact that the public and the potential customers had more and more expectations regarding this product. With a new offer and design, the new product iPod video had a series of new ads, some authentic and some suspicious, because of their fake or less real aspect.

Due to the fact that the product wasn't yet in stores and people didn't anticipate such a product to appear, there were a number of teasing and controversial ads (regarding their authenticity) which appeared and circled on the Internet. By bringing a new and relevant feature to the device, such as the video feature, the potential customers were surprised by the evolution of the product and so, the ads purpose was established. One of these ads represents the iPod video in an unreal shape (meaning that the authentic iPod has other optical features and another design). The ad was very short, as it lasted only 15 seconds. The video begins with presenting some corners of the new device, which are revealed in a computerized manner.

This one side of the device turns and the other one presents a screen which played the most current music video belonging to the band Black-Eyed Peas (Pump it). The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving. Suddenly, the slogan Introducing the new hand held movie theatre appeared and shortly after, the phrase new hand held motion picture theatre was cut out and the new phrase new iPod appeared on the screen, resulting Introducing the new iPod.

The controversy around this ad is focused on the fact that the actual iPod video doesn't have the same characteristics as the one in the ad: the actual device looks very similar to the 1st to 4th generation of iPods, meaning the screen is over the buttons, but the one revealed in the ad presented a very massive screen, which finished one side of the device.

Still, there are lots of ads of the new iPod video which are, for sure, authentic. The main idea of these is the fact that music can be seen, as well, besides just being heard. This is why the Apple company opted for integrating famous artists in the ads for their product: one of the ads featured U2's Original of the Species from the Vertigo - Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. The ads featuring these artist were much longer than the usual ones and they basically played famous songs, but not together with their videos; instead, the producers opted for some more authentic images illustrating performances of these artists, which would look natural and more spontaneous. The ads for this new product were focused on the video playing capabilities of the device and the producers wanted, at the same time, to symbolize the new range of possibilities that the new model of iPpod had to offer.

The main idea of the ads was clear, even though these 3 ads had very different targets. Based on the fact that the clients of the new device come from different backgrounds and are of different ages, the producers and the marketers managed to pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music, Wynton Marsalis is representative for adults who like classical and jazz music and U2 is somewhere in between the other 2 opposite styles.

In parallel, the ads with the dancing silhouettes continued with more specified backgrounds, which were representing the video options. The iPod's video ads show that the product has definitely evolved, has a more mature image and optimized new features.

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The newest member of the iPod family is found everywhere nowadays. As people get to understand more and more the usage of this new device, the Apple Company gains more customers. Till now, the sales indicate the fact that the iPod video is one of the best sellers from the series which began back in 2001.

Some of the most important accessories that the new iPod video provides are the universal clock, the contact book and the various games. From the last model in 2004, the iPod video brought a new feature regarding the pic storage. Now, the iPod provides full size thumbnails for these pictures and, even more, they can be organized as preferred, in slide shows.

The dimensions of the newest iPod are bigger than the ones belonging to the last model. This is due to the fact that the new iPod is destined, besides others, for watching music videos or even full length movies, so the iPod presents a bigger color screen (the screen size was modified to 2.5

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The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most current iPod video advertising campaigns.

The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations. The wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. Massive banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, with only intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and the represented images were dynamic. The Television ads were concentrated upon the idea of music, dancing and mobility and the text of these was just limited to the slogan of the product and of the Apple brand (Think clear).

In 2003, the new advertising campaign that Apple introduced was due to the conjunction with the launch of the iTunes music store. The campaign concentrated mostly on the interpretation of popular songs by different persons wearing iPods. This campaign was a large hit, due to the fact that it was based on famous pop, rock and hip hop songs, belonging to artists such as Eminem or Pink.

Later that year, in October 2003, iPod released a new series of ads, based on the silhouette campaign, which was the base for most of the print ads, like banners, billboards and wraps, even from the appearance of the first generation of iPods: the images basically showed black silhouettes of people dancing while wearing iPods. This new campaign was realized based on the same intense colors and dynamic images like the first campaign. Even more, the success of the campaign was owed to the popularity of the performed music, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie-Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Night, N*E*R*D's Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out or Daft Punk's Technologic.

With the release of the new iPod video, the image of the product and its promotion began to change. The slogan of the new product was One more thing..., meaning the new and expected video feature, which was a large plus comparing with the latest model of 2005. The ads for this new product were focused on the video playing capabilities of the device. Actually, the ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Based on the same idea, there were 2 more videos which featured Eminem and Wynton Marsalis. Still, at the same time, the ad which was presenting the dancing silhouettes continued, but it was modified into something more representative for the new video device: the backgrounds were not simple vivid colors anymore, they were textured and had various patterns, symbolizing the evolution concerning the image and the video properties of the new model of iPod. The 2 variants of the videos featuring the 2 popular artists ranged from an orange urban theme of the hip hop music to a cool blue one of the jazz look.

The latest iPod ad, released in March 2006 is not based on the silhouette style anymore; instead, the producers opted for a video showing various CD covers, integrating in an iPod nano, under the same older slogan A thousand songs, in your pocket.

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